Rebel Lures

Rebel Lures made indelible marks on the fishing industry during its first 50 years. From providing Rebel Bass Boats for the very first Bassmaster Classic to the first worm-proof tackle boxes, to the production of lures in a more consistent and durable material, the company helped usher in the modern era of fishing.

Rebel Lures continues to manufacture innovative, effective and inexpensive hard-baits for anglers of all skill levels. After 50 years, Rebel Lures continues to earn the reputation of America’s Favorite Fishing Lures.