Berkley Saltwater Lures

Berkley Gulp! saltwater fishing lures will attract any ocean gamefish with their lifelike design and detail. Berkley saltwater baits are designed by professionals using natural ingredients, resulting in a scent up to 400 times more powerful than plastic bait, along with rapid scent dispersion for a greater range of attracting fish. Their saltwater lures also feature life-like movement in the water and genuine colors to match live bait. And if Berkley Gulp! lures are lost or used up, they're 100 percent biodegradable.

Stock up on Berkley Gulp! at TackleDirect with more than 50 different saltwater lures at great prices. Find shrimp for redfish and trout, chartreuse swimming mullet for fluke, jerk baits for striped bass, and even peeler crabs for tarpon or cobia. Gulp! Alive second generation lures absorb even more scent with improved swimming action, and you can also get Berkley Gulp! Alive recharge liquid to freshen up old bait and keep it effective for years to come. Berkley lures are so powerful they can even out-fish live bait, while being easy to hook and leaving no mess. When you order from TackleDirect, you'll also enjoy worldwide shipping, no hassle returns and our expert service.