Ardent Reels

Ardent is a 100% American-owned company that designs and manufactures fishing reels and fishing reel accessories. Ardent was founded on the principle of creating high performance fishing reels that can endure the test of time, and to fulfill this vision Ardent designs and manufactures every reel and accessory at their Macon, Missouri facility. In addition, every Ardent reel is hand assembled and performance tested prior to shipment and is backed by the industry best 3 year warranty.